Aomori Spring

 

THE CLIENT

Aomori Spring is a Ski Resort Nishitsugaru-gun, Aomori, Japan. It is a part of a bigger resort group, Rockwood Hotel & Spa. It has recently changed its name from Naqua-Shirakami(White God) to Aomori Spring to appeal to the ever-more increasing international audience. 


THE BRANDING OBJECTIVES

Develop a logo with an icon that is not-too-literal, and easy to remember for all audience. Its customers should feel the family-oriented nature of the ski resort, yet express subtle luxury within. 

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